Selle Royal Saddle Selector has come to an end after the Product design phase that closed the two-phases contest sponsored by Selle Royal, in search for a new saddle selector and respective floor-display to be employed inside the stores.
The contest proved to be a real challenge for our creatives that have nonetheless come up with really innovative solutions and interesting designs.
In the previous phase Mauricio Aragon (aragon023) was given the first award for his comprehensive, user-friendly and well developed project, named Retail Saddle Kit, which became the starting point for the next phase. (Read more about the selection and the Special mentions clicking here).
In fact, Selle Royal made several comments about the New idea winning project as a guide for all the participants that would join the next phase to further improve it, tackling new needs and special requests.
In particular, the second phase required to design a new saddle selector that could entirely work without any need for electric plugs or batteries, in order to be easily employed regardless of the country or the local standards. Besides, a further size reduction was demanded for the measuring tool and other suggestions were given with regards to the floor-display, that was now required to be built on a modular logics giving maximum visibility to the Riding position criterion.
The participants have attentively followed the new indications and we are now glad to inform you that the Selle Royal has selected the winning project for the Product design.
Many congrats to…
The Winner
1st Award
sparkvins aka Vinay
with
Saddle Selector II
“For the proposal that was most relevant to the brief, with a strong innovative approach and a deep analysis of the structural details for the measuring tool and that also kept an effective brand image consistency.” – Selle Royal Team
Description removed on Selle Royal request
Click to download the video that shows how the mechanism works.
The Special Mentions
But there’s more. This time also, Selle Royal has decided to mention another project that, more than others, has stood out for the fresh design proposal of the saddle display.
RS 2 Kit – Part 2 by aragon023, aka Mauricio Aragon.
Description removed on Selle Royal request.
As the Special mentions of the previous phase, Mauricio will receive a free saddle from Selle Royal, to pick from their current collection.
Thanks to all for joining the contest.
Stay tuned for the upcoming new contests!
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