The New idea phase of Selle Royal Saddle Selector, the contest launched by Selle Royal in search of innovative solutions for the retail world to help the final users find the perfect saddle, has eventually come to an end with the Client decision that gives start to the next phase. (Read the brief now!)

The New idea phase was looking for innovative concepts for a Measuring tool and a floor-display: the Measuring tool was meant to allow the final customer to easily choose the most suitable saddle, analysing three scientific parameters: inclination on the saddle (Riding position), ischial bones distance and weight. By cross-checking all these data, the user will be able to understand the size of the saddle (Small, Medium, Large), its comfort (soft/hard) and typology (Athletic, Moderate, Relaxed).
The floor-display had to host at least 18 saddles and give maximum visibility to the whole range of products.

After a close scrutiny of the proposals, the Selle Royal team has selected the Winner and four Special Mentions which will get a Selle Royal saddle of their choice directly to their home!

The Winner

1st Award

aragon023 aka Mauricio Aragon
with
Retail Saddle Kit

“Selle Royal Team has selected as winner the proposal Retail Saddle Kit by Mauricio Aragon because it’s the most complete and reasonable with our context.
The measurement tool is user-friendly, easy to use and not invasive with the user itself, even if it is measuring some parameters of the body.
Also from the retail point of view it’s something that can be applied.
Congratulations to Mauricio from all the Selle Royal Team to have proposed this idea
that is useful now as a starting brief for the Product design phase.” – Selle Royal Team

Inspired in the simple rounded shapes of the brand, this retail kit, allows consumers to find their right saddle through easy and modern displays, while keeping brand identity.

The Special Mentions

For the most efficient and Retail oriented solution: Support cyclists by fracasmo aka Francesco Castiglione Morelli

For the most Avant-garde design solution: MINE by matteo_magrin

For the best Digital solution: Super EASY by irfa

For the creativity out of the boxes: BUGY by KPDESIGN

The four Special mentions will receive a saddle of their choice from the Selle Royal website as kind courtesy of the Client!

A special thanks to all participants and… don’t miss the chance to join the Product design phase which has just opened for entries! Read the brief now!

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