We are glad to give start to the new phase of Focus On Characters by Mondadori Scienza.
In the first phase all creative users from Desall.com were invited to submit a new concept of character that embodied the values of the brand and could become the new mascot of the magazine. Out of 333 designs with a participation of 221 creatives from around the world, we now have a winner…
But first, let’s read the comments by the Editors:
“The character we selected truly embodies the current spirit of Focus Junior. He’s a cheerful, curious, intelligent boy that never shies away from new adventures. We were stricken by it because we think he’s a really humane character, who cares for the others and is never afraid of making mistakes. In addition, he’s a real bugler with that messy hair that we are sure will make the kids of Junior laugh. Yes, he’s the right character for us”.
And the winner is…
The Winner
TeknoGeo
with
LEO for Focus Junior – Character Design
Leonardo aka LEO is a young boy loving science, technology and nature: an older brother
with whom young readers can identify themselves and became friends.
Always on the move, he turns in adventure every circumstance, loves reading and visiting museums, but he isn’t too nerd, he could be the younger brother of Bear Grylls!
Conceived for a young adults public specially, LEO is not an ideal model out of reach; rather, he is imagined as a funny, altruistic friend, helping you to discover a
Now it’s time for another phase open to the whole community to improve the character and create new companions. Read all the info on http://bit.ly/FocusOnCharacters2
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