We’re getting ready for the opening of Design China Beijing 2020, that is due to welcome visitors on September 23-26 at the National Agricultural Exhibition Centre in Beijing. This year Desall continues its media partnership with the organising network, Clarion Events, which is also linked to Design Shanghai.
The slogan that drives this year’s edition is DESIGN CHINA BEIJING: RESPONDING TO THE NEW NORMAL WITH DESIGN.
Zhuo Tan, Director of Design China Beijing and Design Shanghai, comments, “we are very pleased to present this year’s Design China Beijing. 2020 has been a challenging year, but we have managed to overcome many obstacles with our designer friends, exhibitors and partners to bring this year’s first major design show to Beijing.”
Design Thrives to Revive the World in a Post-Pandemic Age
Design China Beijing’s theme this year is “Design Thrives to Revive the World” and continues to focus on sustainable design. The challenges the design community faces after the pandemic go far beyond creating a chair, a carpet or an interior decoration item. The show will seek to redefine the connection between design and sustainability, for the sake of our own health but also for the planet. Good design will remain a testament to this everchanging time we live in and will determine the outcome of business and restructure how we work.
Design Brings New Opportunities
As a premium platform for international brands to gain visibility in China, Design China Beijing has always attracted leading design brands from all around the world. This year’s exhibitors include Walter Knoll, Zieta, Gufram, Interstul, Abet Laminati, NychairX, Lange production, Modernista, YOHJI YAMAMOTO, Humanscale, Shaw Contract, Kinnarps, Flokk, Interstuhl as well as Chinese brands Maxmarko, Xue Design and Thrudesign.
New Curated Sections Present Leading Brands
Design China Beijing has added curated and thematic sections this year to present boutique brands, and to showcase the industry trends and brand transformation after the pandemic.
Materials x Design
“New Materials & Applications” in 2019 proved to be a popular section, so Design China Beijing 2020 will expand this section into the newly curated “Materials x Design”. This section features the most cutting-edge materials in a futuristic space and showcases interior design based on the idea of “future social distancing”. “Materials x Design” brings a wide range of materials to visitors as well as design products made of innovative materials. Visitors may also participate in workshops to get first-hand experience with new materials.
Casa Casa Home
As one of the first design furniture shops that represent international brands, Casa Casa is committed to bringing design into daily life and introducing design products to more people. For Design China Beijing 2020, Casa Casa will present multiple curated spaces to illustrate how design products can be incorporated into living spaces in a comfortable and aesthetically pleasing way. Casa Casa Home will feature products from around 30 brands in bedroom, study and outdoor settings to provide a more realistic and tangible experience.
Luxury Residential Homes
The Beijing show will invite designers to present their design concepts for luxury residences. Within this theme, visitors will be able to experience various styles of luxury interior design which incorporates both Chinese aesthetics and foreign visual languages.
Kids at Home
Design China Beijing will look into furniture for children through the new “Kids at Home” section, which investigates the trends and considerations for designing a healthy and safe environment for children. The show works with professionals to select specialised brands and to present real-life scenarios such as sleep, study and play areas.
Future Shop
While the pandemic has created an astronomical loss of revenue for retail, it has also presented opportunities. A new type of retail does not only integrate online and offline channels but also maximises the complementary advantages of both methods. “Future Shop” will invite online brands to crossover with designers to create retail spaces of the future and to host workshops for visitors to discuss the next stage of retail and offline shops.
Design China Beijing 2020 will continue to showcase design from China and abroad and present innovative products and trends in thematic sections; additionally, the forum will feature over 30 industry leaders who will exchange inspirations and share ideas about how design can continue to revitalise our life.
LOCATION
National Agricultural Exhibition Centre
Hall 11
No.16 North Road, East 3rd Ring Road Chaoyang District, Beijing
ABOUT DESIGN CHINA BEIJING
Design China Beijing showcases iconic international design brands as well as a strong roster of local design brands. The fair attracts influential architects, interior designers, property developers, hotel groups, retail buyers, designers, press and design-savvy public to see and specify the very latest furniture, lighting, textiles, accessories, materials and conceptual installations from over 200 leading international and domestic design brands and galleries. designchinabeijing.com
ABOUT CLARION EVENTS
Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. In more recent times the firm has grown into a truly international business, with a portfolio of events and media brands across a range of vertical markets. Clarion provides a range of services to the design, fashion, furniture and interiors sector through market leading brands including Top Drawer, Premium Berlin, Lighting Design Awards and January Furniture Show. clarionevents.com
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