Discover how the Desall Community contributed to the birth of two new stand-up paddleboards (SUP) by a global leader in outdoor leisure products.
In 2020/2021 Bestway partnered with our platform to find fresh, creative designs for their new inflatable stand-up paddleboards (SUP). Today, we are proud to announce that two boards – Hydro-Force™ Freesoul™ Tech and Aqua Excursion™ Tech – are available on the market. Here’s what happened behind the scenes.
Bestway, one of the leading brands of water sports equipment, was looking for innovative and versatile graphic design concepts for their new SUP boards. With Desall’s support, Bestway launched a call for entries to find new design solutions aligned with their brand vision and product development needs. The call received numerous submissions from the creative community of designers and innovators with original graphic design ideas, showcasing technical feasibility and brand compliance.
The unique design proposal by Polish visual artist Krzysztof Rogowski impressed the Bestway team. His graphic design solutions were inspired by nature and perfectly aligned with Bestway’s product typology and target audience of sport-loving adults.
Both boards are constructed with a triple-layer laminated drop-stitch material that provides exceptional strength and rigidity, making the boards durable and lightweight at the same time. Thanks to the inflatable design end users will enjoy a product that is both portable and easy to store. The boards’ versatile features, such as footrest and backrest attachments, removable fins, and daggerboards, enhance their multi-functional ability.
Visual artist Krzysztof Rogowski is the designer behind the graphic design of the new SUP boards by Bestway. In the gallery below: Bestway Hydro-Force™ Freesoul™ Tech
We are committed to providing a platform where designers and innovators can leverage their talent and collaborate with brands to develop new product solutions. If you have unique design ideas and want to showcase your work, take the next step and participate in our open calls today.
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