We’re excited to share with you the results of Barilla New Pasta Shape, a contest we proudly launched in collaboration with Barilla!
The contest, which started this year, in March 2021, has received plenty of international attention with participation at its highest, confirming Barilla New Pasta Shape as the most widely loved contest we’ve ever created.
Barilla New Pasta Shape in numbers:
Participants were asked to submit original ideas for a new kind of pasta shape and they certainly delivered. A total of 2486 entries were submitted by 1476 Desall users and the contest brief reached as many as 141 countries, among which Italian, Russian, American, Israelian and German participants were the most prolific. We couldn’t be more proud of the Desall community, and the Sponsor sincerely appreciates and congratulates all and every single one of them. Bravo!
THE WINNER
Congratulations Mr Donato Santoro for your great project “Terzine” which was selected as the official winner of the “Barilla New Pasta Shape” contest!
Mr Santoro is an experienced Italian architect based in Milan, Italy, where he collaborates with several well-established architecture and design firms. After graduating from the Politecnico di Milano, he took his first professional steps under the supervision of renowned Italian architect, designer and photographer Ettore Sottsass.
We look forward to discovering what the “Terzine” new pasta shape looks (and tastes!) like as soon as it will be released on the market. In the meantime, here are a few images from Mr Santoro’s portfolio.
~~~ ~~~
UPDATE 10.12.2021: 3 EXTRA AWARDS
We’re glad to announce 3 Extra Awards for the “Barilla New Pasta Shape” contest. Find the extra winners below!
“Vortici” by Davide Viadana
“TRIGEMINE” by Stefano Mella
“Corallo” by Marcello Gasparini
~~~ ~~~
UPDATE 11.10.2022: EXTRA AWARD
We’re glad to announce 1 additional Extra Awards for the “Barilla New Pasta Shape” contest. Find the extra winner below!
“Trilli” by Pietro Petrianni
~~~ ~~~
SPECIAL MENTIONS
To satiate your curiosity, we’re sharing below three projects which, regardless of their feasibility and reproducibility using traditional technology, have attracted some interest and as such deserve highlighting:
“Blooming Pasta” by Aleksandra Nyc
Polish copywriter Alexandra Nyc wanted to create a pasta format that would “open” up once cooked, and whose “petals” would generously embrace any kind of sauce. Her main inspiration came from a particular type of “dried herbs and flowers that bloom while brewing tea.”
You can read what Ms Nyc says about her project below:
“We eat with our eyes first. Each visual sensation enhances our taste sensations.
In the soup, this shape of pasta will bloom. The sauce, on the other hand, will wrap its petals so that a bomb of flavor will bloom on someone’s tongue.
Interactive, non-obvious, inspired by nature, fitting in with trends and looking beautiful in soup, main course or salad. It will be tasty!
Cutting the pasta petals, pressing them to create 3-4 levels of petals, and then drying them in a form that allows them to “roll up” will provide the consumer with an unusual food preparation experience at home. Durum wheat will be the best choice because its “al dente” phase will keep our flakes in shape.”
“Barilla Ones – Reinvent The Pasta Experience” by Giuliano Chimenti
Giuliano Chimenti, author of “Barilla Ones – Reinvent The Pasta Experience”, is an Italian senior designer based in Shanghai, China. He created a “single serving” pasta format that is spherical in shape and designed to be gently laid on top of a lush pool of sauce.
You can read what Mr. Chimenti says about his project below:
“Barilla Ones are single serving pasta in a revolutionary format.
Larger than any other kind of pasta, Barilla Ones are the hero of the course, served as unique, exquisite pieces on top of the sauce, pesto or other relishes.
Barilla Ones introduces a new way of consumption.
The spherical pasta is served in one-piece and invites the customer to slice it into smaller pieces, creating a unique experience and unexpected beautiful geometrical sections at every cut.
“Barilla Ones shape is a delicate sphere whose internal geometrical mesh, based on an octagonal matrix, reveals a radiant network that recalls the natural element of the sun. The mesh is designed in order to allow an equal flow of boiling water during the cooking (smaller holes around the outer edges, bigger ones closer to the core).
Barilla Ones are packaged in an exclusive format to protect their distinctive shape and present the novelty on the shelf, attracting the curious consumer looking for a unique new pasta experience.”
“SHUMI” by Yarden Joseph and Prielle Haddad
The “SHUMI” project was submitted by talented Israelian students of industrial design from Shenkar college, Yarden Joseph and Prielle Haddad. As one can guess from its name and shape, SHUMI represents a friendly nudge to the famous Chinese dumpling dish “shumai” (photo credits @nickytrok).
You can read what Ms. Joseph and Ms. Haddad say about their project below:
“When we first thought about how we can design a new type of pasta we thought about what we are really enjoying having when it comes to pasta. It happens to be that we both love eating pasta that has soaked sauce and allows you to enjoy all the flavors bite after bite.
So, we thought about a round shape that traps the sauce and their accompaniment (while reducing the surface of the dough).
We designed the shape of the pasta in such a way that the top of the pasta is narrow,
and the bottom is open so that the pasta units can be stacked on top of each other in a modular way. Following this we decided to produce a new concept of packaging.
The package is designed as a standing roll with a suitable amount of pasta in it for one serving. This is to prevent waste of pasta and maintain its freshness.”
—
Congratulations to all participants and stay tuned for more updates on the projects!
In the meantime, choose your next challenge on https://desall.com/Contests
