Today we’re very pleased to present you the winner of Hip Hop Watches Challenge launched by the Binda Group on Desall.com.
The competition had the aim to explore a new concept of Hip Hop Hero 4.0, reinterpreting the distinctive traits and the unmistakable character of the brand, through a unisex product with interchangeable strap and case.
Altogether 228 designers from 40 countries in the world took up the challenge submitting a total of 350 projects, truly exploring the same topic from very different perspectives.
“It wasn’t easy for us to choose the winner, but in the end we awarded the author who better than the others managed to stand out from for its creativity that well represented the Hip Hop values. In particular it stood out for its interpretation of the natural evolution of the Hip Hop watch, always recognised as the watch with interchangeable strap.” – Hip Hop Team
But before moving on to the winner, we’d like present you two Special Mentions.
“Besides, we noticed other projects among all that truly deserve a Special Mention for their quality and ideas” – Hip Hop Team
THE SPECIAL MENTIONS
All the projects by Francesco Mancini
The project “revers” by h_naniki
THE WINNER
“Hip Hop Hero anyTIME” by illumika
“The Illumika studio, specialised in system design, truly managed to evolve the concept of interchangeability” – Hip Hop Team
Thanks to all of you for your participation in the contest. Stay tuned for more updates! In the meanwhile choose your next challenge on Desall.com
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