The project was particularly welcomed by the Italian users of Desall, which have first-hand experience on the famous Mulino Bianco biscuits that are truly among the most beloved biscuits and a really must-have for a genuine Italian breakfast. Definitely, our Italian users felt they couldn’t miss the chance to unleash their creativity into this project!
In fact, all participants were invited to design a new mould for this shortbread biscuit, modernising the current rooster icon in a more contemporary style, creating a product ever more distinctive and distinguishable. The projects capable of adding a story-telling aspect to the biscuit, consisting of conceptual or narrative contents, were also welcomed. Altogether 516 projects were submitted and now we are finally glad to present you the authors, in the hope we’ll soon be able to actually taste them for real!
* The author of the third award is a team of three designers, AVAdesign, consisting of Arianna Iampieri, Viola Geniola and Arianna Di Tella (update 22/12)
Congratulations to all participants and stay tuned for more updates!