We are glad to announce that Italcementi and Alessi are currently going through the prototyping phase of the winning project of Concrete In Design to officially present it at the Alessi Store in Milan in the end of March.
Presently, the technicians are working on the moulds of Omaggio all’artigiano, alias Homage to the artisan, the project designed by Luca Galbusera and developed with the aid of Laura Polinoro – LPWK DESIGN STUDIO, which was eventually selected as the winning project of the contest. (Read more).
The cement casting of the centrepiece is scheduled for the next weeks.
Altogether 200 creatives from 112 countries joined the Concrete In Design contest submitting 302 proposals, which explored the features of i.design EFFIX, the high performance mortar developed specifically for the world of the design at i.lab, the Research and innovation centre by Italcementi. Its formulation with fine elements allows obtaining perfectly smooth and uniform surfaces and excellent reproduction of the shape of the molds used.
The initiative received great interest from the international public, especially for the innovative joint venture in the project of Italcementi, one of the largest producers of construction materials in the world, with plants and offices in more than 22 countries which will celebrate its 150th anniversary in 2014 and Alessi, the famous Italian Design Factory established in Omegna in 1921 and nowadays worldwide acknowledged for its unique style and identity.
The project was realised thanks to the help of Laura Polinoro – LPWK DESIGN STUDIO, which has been collaborating with Alessi for many years organizing workshops for the creation of new collections. For Concrete In Design she followed the whole creative process, helping the winning project become a real product.
The winning project will be officially presented at the Alessi showroom in Milan on March 27th 2014 with the presence of Alessi, Italcementi and Desall.
Follow #ConcreteInDesign to stay tuned.