WELCOME TO THE DESALL BLOG. THIS POST IS PART OF THE “COMMUNITY SPOTLIGHT” SERIES WHERE WE INTERVIEW THE BEST MEMBERS OF OUR CREATIVE COMMUNITY. THANKS FOR READING!

JANA PFAFF is the winner of Bormioli Pharma Re-shape Infusional, one of the three pharma packaging contests launched by Desall for the pharma company Bormioli Pharmain 2022. In this interview, Jana talks about her future goals and her main sources of inspiration as a design student. The interview has been lightly edited for length and clarity.

Hi Jana, it’s great to have you here today. Can you briefly introduce yourself to the community?

Hi, my name is Jana Pfaff and I’m an industrial design student based in Israel. I’m currently studying at Shenkar College of Engineering, Design and Art.

You were recently awarded for one of our creative contests, can you tell us about your experience?
It was a no pressure experience. I came across the competition by chance and just went for it without any expectations. The brief was very open to creativity, which encouraged me to improvise with my intuition, research and hope that I could solve something (ergonomics and space saving) through design. To be awarded as a winner is a great honour, the cherry on top of the inspiring opportunity to participate.

What advice would you give to students who want to enter a design competition?
As I said, it’s a no-pressure experience, and that’s what makes Desall’s offering in these competitions so valuable. I’d advise any student to take advantage of this no-pressure opportunity and have fun learning and making the crazy ideas happen.

What are your future goals when you’re done with your studies?
As an industrial designer, one of my future goals is to develop a deeper understanding of the responsibilities I carry. To find a dynamic way to integrate both the tools I’m learning and elements of humanity and empathy in the Industry 4.0 we’re currently living in.

Is there a particular project you’re proud of? If so, why?
The ‘Koala’ VR-Controller project was born during a course with Shenkar professors Nir Siegel and Gilad Davidi. The way the VR -Controller was brought to life had an enormous impact on my way of thinking and perception: through a loud grotesque collage of four images, a new VR -Controller was created, a new way of operation and ergonomics. The characteristics of the koala and the way these cute animals climb and hold onto trees were combined with futuristic architecture and close-ups of concrete.

Recommend a book or resource on design/creativity that you wouldn’t want to live without.
Everything that surrounds us. I never expect anything to be a main source of creativity. This lack of expectation is the resource I don’t want to live without, it takes effort every day to enable this state of mind and helps me keep an open mind.

The designer/architect you most admire.
Bruno Munari has a significant influence on my mind. Looking at his works always inspires me and expands my perception of time and space. His book ‘Design as Art’ is a gold piece in which Bruno Munari sets out his ideas on many aspects of design and the role of everyday objects.

Where can we find you online?
I’m on Instagram as @jp.kras and here’s my portfolio.

‘KOALA’ VR-CONTROLLER by JANA PFAFF (all images kindly provided by the author)

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